I have to preface this by saying that I am quite the fan of whimsical. Whimsy appeals to me almost always, so it’s quite obvious that I would be in love with Disney’s whimsical and celebrity-driven campaign the Disney Dream Portraits done by celebrity photographer Annie Leibovitz.
Perhaps my love of Disney stems from growing up in the Golden Era of Disney animated movies, as well as my relatively close proximity to Disneyland. Even in my twenties I am always ready for a trip to Disneyland.
Of this group, my favorite picture is Jack Black, Will Ferrell, and Jason Segal as the Hitchhiking Ghosts from a Haunted Mansion. Brilliant idea.
Kudos to Disney for coming up with such a rapturous campaign that garners attention and is thoughtfully put together. Great marketing!